Our new White Magic Analog Interconnects are unlike anything we’ve built before. They use a completely new wire formulation we call White Magic — a metal with no copper, no silver, no gold, and none of the usual suspects. This isn’t just a different take on existing materials — it’s a genuinely new approach to metallurgy in audio.

When designing these interconnects, our goal was to combine the best of copper and silver: the rich, grounded midrange of copper with the air, speed, and bass articulation of silver. But anyone who’s tried knows how hard it is to strike that balance — most blends fall short.

In the process of testing alternative metals (as we often do), we tried something new. And from the very first test cable, it was clear: this wasn’t just different — it was better. After months of development and refinement, we’re excited to introduce the White Magic Analog Interconnects.

The White Magic Ultra and White Magic Prime versions use two custom-drawn strands for each leg of the signal path: one 0.1 mm, one 0.2 mm. These precise gauges are chosen for how they work together sonically — delivering resolution, tonal balance, and timing in a way we’ve never heard from copper or silver.

The result? A cable that doesn’t sound like a cable — just music: fluid, open, dynamic, and deeply involving.

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Pure simplicity. Uncommon performance.

The base White Magic Interconnects are our entry-level model — though “entry-level” barely does them justice. Each cable uses a single 0.2 mm strand of White Magic wire per leg, housed in a Teflon dielectric and wrapped in a precisely tuned single-layer screen designed to absorb, not reflect, interference.

The result is a cable that sounds clean, natural, and open — with impressive clarity and tone that rivals far more expensive offerings.

Termination : RCA (unbalanced only)

Price : From US$399 per 0.8 m pair

Performance : Affordable high-end, delivering sound that outperforms many cables costing twice as much

If you’re looking to discover what White Magic brings to music reproduction, this is the place to start.

“Although it may be entry-level in terms of cost, it still delivers with such enthusiasm and truthfulness that it almost instantly earns a seal of approval. This cable ticks so many audiophile boxes that it requires willpower to dissect further, which is an excellent sign. Rather than being lean or dry, as can happen with very neutral cables, the White Magic has a fluid and refined delivery.
The cable that most surprised me is the entry-level White Magic, by performing better than any other cables I have heard in its price class.” HiFi Advice Review

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More resolution. More depth. More magic.

The White Magic Ultra interconnects step things up with dual conductors per leg — one 0.1 mm and one 0.2 mm strand of White Magic wire — delivering enhanced resolution, timing, and texture. This hybrid geometry brings improved harmonic layering, clarity, and low-level detail retrieval without tipping into analytical sound.

They also incorporate our proven Stage 2 screening system, originally developed for our acclaimed Black Magic Ultra and Gold cables. This advanced shield is designed not only to block interference, but to absorb and dissipate noise across a broad frequency range — preserving spatial cues and dynamic subtlety.

Termination: Available in RCA (unbalanced) and XLR (balanced)

Price: From US$849 per 0.8 m pair

Performance: Competes confidently with many of the best cables on the market, regardless of price

If you’re looking for a deeply resolving, emotionally communicative interconnect that’s still within reach, White Magic Ultra is a standout.

“The Ultra sounds more full-bodied than the entry-level White Magic, along with higher precision, notably, and a more accurate treble that is cleaner, crisper, and more refined. The cable is highly resolving, but it does not sound Hi-Fi.”
HiFi Advice Review

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Engineered to move you.

White Magic Prime is our flagship interconnect — the fullest expression of the White Magic design philosophy. At its core is a five-layer screening system arranged using prime number relationships, a technique that breaks up standing waves and suppresses resonance across the entire RF spectrum. The result is a cable that preserves the full energy and expression of music, without the haze or compression that lesser designs can introduce.

Why prime numbers? Because they don’t divide into each other, they’re ideal for building non-resonant systems. Just as a listening room with 3 × 5 × 7 dimensions avoids unwanted acoustic buildup, a cable using prime-based spacing avoids electromagnetic hotspots and interference reinforcement. We call it a “bad antenna” — a cable that naturally resists both picking up and radiating noise.

The conductors remain true to the Ultra: one 0.1 mm and one 0.2 mm strand of White Magic wire per signal leg. But in the Prime, these are supported by the full five-layer screen. These elements deliver a presentation that is vivid, powerful, and unforced — with remarkable detail, timing, and dynamic punch.

Termination: Available in RCA (unbalanced) and XLR (balanced)

Price: From US$1,349 per 0.8 m pair

Performance: Unparalleled musical impact and spatial realism. This is a cable that doesn’t just transmit signal — it lets music breathe.

“..the differences between the Ultra and the Prime are far more subtle. The most apparent differences are that there is a higher level of refinement, and the treble has more air… Differences that may appear subtle can be quite profound in terms of emotional engagement and overall involvement. The jump from Ultra to Prime is perhaps less distinct than the jump from White Magic to Ultra, but the difference is real and worthwhile.”

HiFi Advice Review

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